In times of digitalization and working environment 4.0, New Work has become a key word. New Work is about finding meaningful work for oneself. But the transformation can only succeed if attitudes and corporate culture change simultaneously. Ann-Kathrin Müller, Director Business Development at ASC, in an interview about New Work, collaboration and her personal favorite collaboration tool.
Thought leaders are opinion makers and opinion leaders at the same time. Not only do they have innovative products to offer but also appear in the public as experts. Unique content and a strategic orientation make a thought leader a great support and advisor. But how can a medium-sized family-run company from Germany position itself as a thought leader? Here are some ideas.